Big agencies and social media

Check out these links to see how large agencies are handling social media. One interesting view is that of Edelman's Steve Rubel, who foresees a new career path for "geek marketers" (Sept. 4, 2007, post on his blog):

http://www.micropersuasion.com/

Also download Edelman's "A corporate guide to the global blogosphere: The new model of peer-to-peer communications," at

http://www.edelman.com/image/insights/content/WhitePaper011107sm.pdf

Here's a brief look at Weber-Shandwick's social media initiative:

http://www.webershandwick.com/Default.aspx/Capabilities/SpecialtyServices/InteractiveSocialandEmergingMedia

Here's a look at Fleishman Hillard's word-of-mouth services:

http://www.fleishmanhillard.com/Client-Solutions/grassroots-marketing.html

The Word of Mouth Marketing Association:

http://www.womma.org/

And the Viral Factory:

http://www.theviralfactory.com/