Measuring social media

Twitter links and debriefing from online conversation

We've talked a bit about measuring the effectiveness of social media. To help that conversation which is still in our future, here are two links from The Dallas Morning News about Twitter and other social medea use during the aftermath of the Haiti earthquake. Local corporation American Airlines had a tough time with one rumor, and a professional who handles social media for the company, Stephanie Martinez, will be visiting our class in early March during Schieffer's Social Media Week.

http://bit.ly/9cQtkH

http://bit.ly/9fhtJk