Measuring social media

Twitter links and debriefing from online conversation

We've talked a bit about measuring the effectiveness of social media. To help that conversation which is still in our future, here are two links from The Dallas Morning News about Twitter and other social medea use during the aftermath of the Haiti earthquake. Local corporation American Airlines had a tough time with one rumor, and a professional who handles social media for the company, Stephanie Martinez, will be visiting our class in early March during Schieffer's Social Media Week.

http://bit.ly/9cQtkH

http://bit.ly/9fhtJk

Brands: What about the airlines?

You've hopefully chosen your brands and keywords for your iGoogle page, for alerts and news. If you chose airlines, transportation, Southwest Airlines, or American Airlines, here's a sampling of things you would find that are invaluable, with their real URLs so that you can see the source right away:

http://aviationblog.dallasnews.com/archives/2010/01/amr-unveils-flightplan-2020.html

http://simpliflying.com/2009/68-love-marks-from-southwest-airlines-paula-berg-that-can-help-british-airways-prevent-a-future-strike-by-unite/

http://twarketing.com/2010/01/14/1-million-twitter-follower-milestone-for-southwest-airlines/

http://www.blogsouthwest.com

The importance of internships ...

... from another article from AdAge, about taking a chance on a lesser known "brand" to get the best experience.

http://adage.com/gennext/post?article_id=141387

The link to our internship database here at TCU:

www.schiefferschool.tcu.edu/154.htm

Welcome to the spring semester ...

... and here's an article to read about monitoring and measuring online buzz about your brand, from Advertising Age:

http://adage.com/digital/article?article_id=141399