More about coffee, in a kind of case study

From AdAge, what's going on at Starbucks to improve:

http://adage.com/article?article_id=139006

"Merchants of Cool"

Here's the link to the PBS video:

http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

Interviewing and ethnography

We'll be discussing Chapter 4 from the Morrison text (not on the syllabus), plus this article from Fast Company.

http://www.fastcompany.com/node/48949/print

Please be ready to let me know about a topic choice for your qualitative project.

Engineering consent

This short video on YouTube presents the beginnings of thinking about "engineering consent," a terms Bernays used to describe methods of manipulating and pacifying the masses in a democracy.

http://www.youtube.com/watch?v=15G1XX0wNYM

It fits with our DVD "The Persuaders," and the notion of reptillian hot buttons, the emotional core that is posited to drive our decisions as consumers.

Research on ad effectiveness? Not so easy ...

Here's a link to an Advertising Age three-minute video about trying to determine what makes an ad into a stand-out effort, raising sales and brand awareness. It's not as easy as it sounds, and it's more about emotion, rather than rational pitching:

http://adage.com/video/article?article_id=138655

Corporate culture and ethnography

This column in Ad Age shows an agency researching a potential client, sharing and learning about corporate culture so that there's a good fit for a future working relationship:

http://adage.com/smallagency/post?article_id=138609

Cool hunting, and hot tubs, too

Let's try to find advertising and promotional materials for hot tubs. How do their strategies match our small bit of research from Monday?

Also, here's the link to the Coolhunting article, which we'll need for discussion in weeks 3 and 4.

http://www.gladwell.com/pdf/coolhunt.pdf