The importance of internships ...

... from another article from AdAge, about taking a chance on a lesser known "brand" to get the best experience.

http://adage.com/gennext/post?article_id=141387

The link to our internship database here at TCU:

www.schiefferschool.tcu.edu/154.htm

Welcome to the spring semester ...

... and here's an article to read about monitoring and measuring online buzz about your brand, from Advertising Age:

http://adage.com/digital/article?article_id=141399

Projective techniques assignment

Choose a brand that you love (i.e. Toyota, Apple, Starbucks, Harley Davidson) and create a collage about it for class. Bring magazines photos, your own photos, sketches, words, and other paper media to class on Wednesday, to assemble your collage on a small piece of poster board (be sure to bring a glue stick or something similar). Be ready to talk to the class about your brand, your love of that brand, and your collage.

More about coffee, in a kind of case study

From AdAge, what's going on at Starbucks to improve:

http://adage.com/article?article_id=139006

"Merchants of Cool"

Here's the link to the PBS video:

http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

Interviewing and ethnography

We'll be discussing Chapter 4 from the Morrison text (not on the syllabus), plus this article from Fast Company.

http://www.fastcompany.com/node/48949/print

Please be ready to let me know about a topic choice for your qualitative project.

Engineering consent

This short video on YouTube presents the beginnings of thinking about "engineering consent," a terms Bernays used to describe methods of manipulating and pacifying the masses in a democracy.

http://www.youtube.com/watch?v=15G1XX0wNYM

It fits with our DVD "The Persuaders," and the notion of reptillian hot buttons, the emotional core that is posited to drive our decisions as consumers.