Research on ad effectiveness? Not so easy ...

Here's a link to an Advertising Age three-minute video about trying to determine what makes an ad into a stand-out effort, raising sales and brand awareness. It's not as easy as it sounds, and it's more about emotion, rather than rational pitching:

http://adage.com/video/article?article_id=138655

Corporate culture and ethnography

This column in Ad Age shows an agency researching a potential client, sharing and learning about corporate culture so that there's a good fit for a future working relationship:

http://adage.com/smallagency/post?article_id=138609

Cool hunting, and hot tubs, too

Let's try to find advertising and promotional materials for hot tubs. How do their strategies match our small bit of research from Monday?

Also, here's the link to the Coolhunting article, which we'll need for discussion in weeks 3 and 4.

http://www.gladwell.com/pdf/coolhunt.pdf

Research for strategic communication

Welcome TCU students from JOUR 40903, Research and Evaluation. We'll use this blog to share links about research for social media and beyond. Also, you'll find resources at eCollege. Now, go find a hot tub and think ...