Projective techniques assignment

Choose a brand that you love (i.e. Toyota, Apple, Starbucks, Harley Davidson) and create a collage about it for class. Bring magazines photos, your own photos, sketches, words, and other paper media to class on Wednesday, to assemble your collage on a small piece of poster board (be sure to bring a glue stick or something similar). Be ready to talk to the class about your brand, your love of that brand, and your collage.

More about coffee, in a kind of case study

From AdAge, what's going on at Starbucks to improve:

http://adage.com/article?article_id=139006

"Merchants of Cool"

Here's the link to the PBS video:

http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

Interviewing and ethnography

We'll be discussing Chapter 4 from the Morrison text (not on the syllabus), plus this article from Fast Company.

http://www.fastcompany.com/node/48949/print

Please be ready to let me know about a topic choice for your qualitative project.

Engineering consent

This short video on YouTube presents the beginnings of thinking about "engineering consent," a terms Bernays used to describe methods of manipulating and pacifying the masses in a democracy.

http://www.youtube.com/watch?v=15G1XX0wNYM

It fits with our DVD "The Persuaders," and the notion of reptillian hot buttons, the emotional core that is posited to drive our decisions as consumers.

Research on ad effectiveness? Not so easy ...

Here's a link to an Advertising Age three-minute video about trying to determine what makes an ad into a stand-out effort, raising sales and brand awareness. It's not as easy as it sounds, and it's more about emotion, rather than rational pitching:

http://adage.com/video/article?article_id=138655

Corporate culture and ethnography

This column in Ad Age shows an agency researching a potential client, sharing and learning about corporate culture so that there's a good fit for a future working relationship:

http://adage.com/smallagency/post?article_id=138609

Cool hunting, and hot tubs, too

Let's try to find advertising and promotional materials for hot tubs. How do their strategies match our small bit of research from Monday?

Also, here's the link to the Coolhunting article, which we'll need for discussion in weeks 3 and 4.

http://www.gladwell.com/pdf/coolhunt.pdf

Research for strategic communication

Welcome TCU students from JOUR 40903, Research and Evaluation. We'll use this blog to share links about research for social media and beyond. Also, you'll find resources at eCollege. Now, go find a hot tub and think ...

Small business: Should you Twitter?

Another good blog posting on this topic, at http://bit.ly/Ta0G0. Thanks, Kwesi R. at m strategies inc., Dallas.

Journalists and tweeting

Guidelines for journalists' use of Twitter, Facebook

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003972544

Twitter retention problem

http://adage.com/digital/article?article_id=136318

Texas Senior Corps Conference, April 2009

www.twitter.com/lambiase

http://www.twellow.com/

http://www.facebook.com/pages/Smoke-Free-Texas/154525765284

How to use Twitter:
http://billcrosby.com/?p=76

From the PowerPoint Presentation:

TWITTER:
http://twitter.com/2009seniorgames

http://twitter.com/LIVESTRONG

A great blog post with lots of resources for non-profits wanting to move into Twitter for many reasons, plus fund-raising:
http://fundraisingcoach.com/2008/10/07/twitter-for-nonprofits/

FACEBOOK:
http://www.facebook.com/susangkomenforthecure

http://tinyurl.com/cswlk2 (Global Volunteer Network)

FLICKR: National Volunteer Week, 2008
http://www.flickr.com/photos/bryan_dawson/2460640594/

Health care, hospitals, and social media

From Boston, the good and bad news about blogging ...
http://runningahospital.blogspot.com/

http://www.thehealthcareblog.com/

http://www.boston.com/news/local/articles/2007/02/23/blog_tests_hospital_leaders_patience/
The above URL, in tiny form:
http://tinyurl.com/2fkl77

A hospital's twitter site:
http://twitter.com/HenryFordNews

A great blog post with lots of resources for non-profits wanting to move into Twitter for many reasons, plus fund-raising (especially among younger people):
http://fundraisingcoach.com/2008/10/07/twitter-for-nonprofits/

Why a wiki might be interesting and what it's good for:
http://www.youtube.com/watch?v=2zWOF65oFsw&feature=channel_page

A comparable institution's blog:
http://www.ucsf.edu/science-cafe/blog/

What is this and where did it come from?:
http://science.blogdig.net/archives/articles/February2009/24/UT_Southwestern_researchers_identify_molecule_that_helps_the_sleep_deprived_to_mentally_rebound.html

Listening and sharing in the online world

Google:
Alerts, Blog Search, Reader

Others:
Technorati, RSS (Digg/Reddit/StumbleUpon/Delicious), Netvibes.

Texas Commission on the Arts' online resources

www.arts.state.tx.us/toolkit/